Branding Assets
Logo
Our logo represents our foremost brand asset. Consistent use of our logo is important for developing brand consistency. Our logo is basic, simple in design, and clear.
Do's
Perfectly proportionate logo
Logo in black background
Monochrome in light background
Monochrome in dark background
Perfectly proportionate logo
Logo in black background
Monochrome in light background
Monochrome in dark background
Vertical Perfect proportionate logo
Vertical Logo in black background
Vertical Monochrome in light background
Vertical Monochrome in dark background
Vertical Perfect proportionate logo
Vertical Logo in black background
Vertical Monochrome in light background
Vertical Monochrome in dark background
Don'ts
Perfectly proportionate logo
Do not alter the shape or lock up another text
Do not alter the proportion
Do not add any effect or shadows to the logo
Do not alter the Color sequence
Do not alter the shape or lock up another text
Do not alter the proportion
Do not add any effect or shadows to the logo
Colours
Primary colours
Thinkogic Light Blue
#69c8d7
Thinkogic Dark Blue
#1e66a3
Thinkogic Flat Blue
#2372ab
CMYK (54, 1, 15, 0)
RGB (30, 102, 163)
CMYK (90, 60, 10, 1)
RGB (35, 114, 171)
CMYK (56, 52, 10, 0)
Thinkogic Light Blue
#69c8d7
RGB (105, 200, 215)
CMYK (54, 1, 15, 0)
Thinkogic Dark Blue
#1e66a3
RGB (30, 102, 163)
CMYK (90, 60, 10, 1)
Thinkogic Flat Blue
#2372ab
RGB (35, 114, 171)
CMYK (56, 52, 10, 0)
Secondary colours
Thinkogic Flat Black
#000000
RGB (0, 0, 0)
CMYK (100, 100, 100, 100)
Thinkogic Flat White
#FFFFFF
RGB (255, 255, 255)
CMYK (0, 0, 0, 0)
Thinkogic Flat Black
#000000
Thinkogic Flat White
#FFFFFF
RGB (0, 0, 0)
CMYK (100, 100, 100, 100)
RGB (255, 255, 255)
CMYK (0, 0, 0, 0)
Typography
Lato
The Primary typeface is Lato, which is the typeface that should be used as the headings or across various aspects of designing wherever needed
1234567890!@#$%^&*()
Aa
Light
Aa
Normal
Aa
Medium
Aa
Semi Bold
Aa
Bold
Aa
Extra Bold
Raleway
The Secondary typeface is Raleway, which is the typeface that should be used below the headings and in across various aspects of designing wherever needed.
1234567890!@#$%^&*()
Aa
Light
Aa
Normal
Aa
Medium
Aa
Semi Bold
Aa
Bold
Aa
Extra Bold
Aa
Light
Aa
Normal
Aa
Medium
Aa
Semi Bold
Aa
Bold
Aa
Extra Bold
For queries related to logo contact connect@thinkogic.com
