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Branding Assets

Logo

Our logo represents our foremost brand asset. Consistent use of our logo is important for developing brand consistency. Our logo is basic, simple in design, and clear.

Do's

Perfectly proportionate logo

Logo in black background

Monochrome in light background

Monochrome in dark background

Perfectly proportionate logo

Logo in black background

Monochrome in light background

Monochrome in dark background

Vertical Perfect proportionate logo

Vertical Logo in black background

Vertical Monochrome in light background

Vertical Monochrome in dark background

Vertical Perfect proportionate logo

Vertical Logo in black background

Vertical Monochrome in light background

Vertical Monochrome in dark background

Don'ts

Perfectly proportionate logo

Do not alter the shape or lock up another text

Do not add any effect or shadows to the logo

Do not alter the Color sequence 

Do not alter the shape or lock up another text

Do not alter the proportion

Do not add any effect or shadows to the logo

Colours

Primary colours

Thinkogic Light Blue
#69c8d7

Thinkogic Dark Blue
#1e66a3

Thinkogic Flat Blue
#2372ab

RGB (105, 200, 215)
CMYK (54, 1, 15, 0)

RGB (30, 102, 163)
CMYK (90, 60, 10, 1)

RGB (35, 114, 171)
CMYK (56, 52, 10, 0)

Thinkogic Light Blue
#69c8d7

RGB (105, 200, 215)
CMYK (54, 1, 15, 0)

Thinkogic Dark Blue
#1e66a3

RGB (30, 102, 163)
CMYK (90, 60, 10, 1)

Thinkogic Flat Blue
#2372ab

RGB (35, 114, 171)
CMYK (56, 52, 10, 0)

Secondary colours

Thinkogic Flat Black
#000000

RGB (0, 0, 0)
CMYK (100, 100, 100, 100)

Thinkogic Flat White
#FFFFFF

RGB (255, 255, 255)
CMYK (0, 0, 0, 0)

Thinkogic Flat Black
#000000

Thinkogic Flat White
#FFFFFF

RGB (0, 0, 0)
CMYK (100, 100, 100, 100)

RGB (255, 255, 255)
CMYK (0, 0, 0, 0)

Typography

Lato

The Primary typeface is Lato, which is the typeface that should be used as the headings or across various aspects of designing wherever needed

1234567890!@#$%^&*()

Aa

Light

Aa

Normal

Aa

Medium

Aa

Semi Bold

Aa

Bold

Aa

Extra Bold

Raleway

The Secondary typeface is Raleway, which is the typeface that should be used below the headings and in across various aspects of designing wherever needed.

1234567890!@#$%^&*()

Aa

Light

Aa

Normal

Aa

Medium

Aa

Semi Bold

Aa

Bold

Aa

Extra Bold

Aa

Light

Aa

Normal

Aa

Medium

Aa

Semi Bold

Aa

Bold

Aa

Extra Bold